Facebook now has over 2.3 billion monthly active users. This makes it a powerful channel for helping their 6M+ advertisers reach consumers worldwide. But Facebook has always been neglected by B2B as it seems quite hard to generate qualified leads through it. At the same time, Facebook has a huge potential for advertising and generating leads. It might appear to be much easier than using more traditional LinkedIn and Google ads for B2B. Let`s overview some tips that might boost up your leads generating using Facebook Ads.
Videos
Videos have proven themselves in digital advertising as a much more engaging and effective at getting people’s attention compared to images. Especially on Facebook, which has much higher video engagement than any other social channel. According to most common estimates, that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021.
You don`t just have to create your videos. Facebook allows you to create videos out of ita templates or use your Photogallery to create a slideshow.
Charts and graphics
A picture is worth a thousand words. Also, a compelling ad image can sometimes be worth at least a thousand ad clicks and generate necessary leads instantly. When we are talking about B2B leads, it is important to provide with valuable information from the very beginning. Changing up your ad creative, such as providing data charts and info graphics is a great way to stand out and give more credibility to content you’re sharing. If you are aiming at B2B leads you to need to demonstrate it, show your professional attitude from the very first glance.
CTA
What is special about B2B projects is respect towards the time of your potential collaborator. You need to keep in mind that they have limited time and attention spans, so directly telling your audience what you’d like them to do simply goes a long way. This can be done in a variety of forms: in the ad text, image, and/or adding a clear CTA button. CTA – a call to action button dramatically improves the effectiveness of your advertising. As soon as people get lost or they don`t know what to do next, you have lost them. So using the CTA button will easily generate necessary leads and send them down your sales funnel.
Valuable information
Digital marketing considers providing valuable information that the audience might be happy to obtain and provide you with contacts and leads that you are seeking. So sharing this in easily digestible forms like content lists to help them meet their goals is a common content tactic used by B2B marketers. When you are requiring for something, no matter if it is a lead, e-mail, or any other action, you should consider a token of appreciation. Depending on the situation and specifics of your business, we might talk about free webinars and tutorials, or e-books, cheat sheets, and other pieces of information you might be ready to share for free. It is always important to remember that you should use this opportunity to raise awareness about yourself and warm up interest.